Adidas
Adidas x Allbirds: Saves the Planet, But What About Your Feet?
The appeal of the collaboration is clear. Most of us don’t own a shoe factory, or a design team to tell us what is feasible. The only way we’ll be able to get what we really want is through a collaboration. The company then gets a chance to market a shoe and beat their competitors. But what drove two companies who have their own shoe factories and design teams to instead collaborate with their competitors? In this case, the environment.
Jul 24, 2022
9 min read →
