Adidas x Allbirds: Saves the Planet, But What About Your Feet?

The appeal of the collaboration is clear. Most of us don’t own a shoe factory, or a design team to tell us what is feasible. The only way we’ll be able to get what we really want is through a collaboration. The company then gets a chance to market a shoe and beat their competitors. But what drove two companies who have their own shoe factories and design teams to instead collaborate with their competitors? In this case, the environment.