Adidas

Like it or not, when the average person thinks of a Yeezy sneaker, they are thinking of the 350 V2. According to StockX, there have been well over 50 colorways of the sneaker released so far and even with the supposed replacement in the 380 nearly a year old, it doesn’t appear like Adidas is planning on slowing down any time soon.

Adidas’ Boost technology was completely revolutionary. It was comfortable, unique looking, and sold out in almost every shoe it was attached once Kanye wore those classic white Ultraboosts. Unfortunately, this left Adidas in a tough position: what do you do next? How do you build upon something that changed the industry? The answer was the introduction of what Adidas calls “4D”.