Can AI Review Shoes?
Artificial Intelligence
Over the past few months, there has been an explosion of interest in artificial intelligence. One common thread has been stories about how AI will do to white collar workers what automation has done to blue collar. In other words, in 10 or 15 years you won’t see a doctor or lawyer, won’t hire a computer programmer, etc. Instead, you’ll go to ChatGPT or its equivalent and get your answer there.
However, what about the really important people. The ones who make a difference in society. What about online shoe reviewers?
You may not know this, but this is actually a real concern. I’ve spoken with multiple brands who are concerned that the products they send out to reviewers won’t be used for their intended purpose – getting real life information out there so readers can feel confident in buying. Instead, the website will simply let an AI do the writing for them. In fact, several brands have told me that they have already seen this happen.
This got me thinking. What does an AI-written shoe review look like? What about pictures? If you’re wondering the same, read on.
Below you will find artificially generated shoe and boot reviews along with artificially generated pictures to go with them. I gave ChatGPT and Fotor the criteria I use to review footwear, including the actual reviews, the angles I try to get in my photos, etc. and let them go to work.
Again, I want to be very clear these are not genuine reviews. I will be linking the actual reviews if you want to compare the two. With that out of the way, let’s dive in.
Helm Boots – The Finn
Read the Actual Review of the Finn Here
History

Helm Boots, a renowned footwear brand, has an intriguing history steeped in craftsmanship and timeless style. Founded in 2009 by Joshua Bingaman, the company originated from an earnest desire to create durable and versatile boots that would stand the test of time.
Inspired by his upbringing in the small town of Taos, New Mexico, Bingaman sought to combine his love for design with a deep appreciation for quality materials. Drawing upon his experience as a former coffee entrepreneur, he ventured into the world of shoemaking, establishing Helm Boots in Austin, Texas.
The brand’s commitment to excellence resonated with discerning customers, and Helm quickly gained a loyal following. Bingaman’s vision centered around producing boots that could be worn at least 100 times, emphasizing longevity and sustainability over fleeting trends.
Helm Boots became synonymous with meticulous craftsmanship and attention to detail. Each pair was painstakingly handcrafted by skilled artisans, utilizing premium leathers and time-honored construction techniques. From the stitching to the finishing touches, every aspect was executed with precision and care.
As Helm Boots gained recognition, its reputation for durability and style spread beyond Austin’s borders. Influential individuals from various industries, including musicians, artists, and professionals, embraced the brand’s commitment to quality and authenticity.
Throughout the years, Helm Boots has continued to expand its collection, incorporating new designs while staying true to its heritage. The brand’s offerings encompass a range of styles, from work boots to dress shoes, ensuring there’s a pair for every occasion.
With its dedication to creating boots that are not only fashionable but built to last, Helm Boots has become an enduring symbol of quality and craftsmanship in the footwear industry. The brand’s legacy continues to grow as it remains a favorite choice for those seeking timeless style and durability that can truly withstand the test of time.
Looks
Upper

The Helm Boots Finn is a captivating blend of rugged sophistication and timeless style. Meticulously handcrafted with exceptional attention to detail, these boots exude a sense of unparalleled craftsmanship that is evident from the first glance.
The Finn showcases a classic lace-up [100wears edit: There are no laces on the Finn!] design that embodies a versatile aesthetic. The upper is expertly crafted using premium full-grain leather, renowned for its durability and ability to develop a unique patina over time. The leather’s rich texture adds depth and character to the boots, elevating their overall appeal.
The meticulous craftsmanship shines through in every aspect of the Finn. Intricate stitching patterns adorn the upper, not only enhancing the visual allure but also reinforcing the construction for enhanced longevity. The boots feature a resilient Goodyear welt construction [100wears edit: They are Blake Rapid!], providing robustness and facilitating easy resoling, ensuring that these boots are built to withstand the test of time.
Mid- and Outsole
Beneath the Finn, a stacked leather heel adds a touch of elevation while maintaining stability and balance. The outsole, crafted from durable rubber, ensures reliable traction and grip on various surfaces, making these boots suitable for urban exploration and outdoor adventures alike.
Summary

The Finn’s versatile design allows for effortless styling in a variety of outfits. For a rugged and casual look, pair them with distressed denim jeans and a vintage graphic tee, embodying a laid-back yet fashion-forward vibe. For a more polished ensemble, combine the Finn with tailored trousers, a crisp button-down shirt, and a blazer for a refined business-casual aesthetic with a touch of rugged charm.
These boots are more than just a fashion statement; they are an investment in quality and timeless style. With every wear, the Finn acquires a unique character and tells a story of adventures and memories. Whether you’re navigating the city streets or exploring the great outdoors, the Helm Boots Finn is the perfect companion, combining exceptional craftsmanship, enduring materials, and versatile style.
Fit & Comfort

The Helm Boots Finn offers a comfortable and versatile fit that is designed to accompany you on your everyday adventures. Crafted with meticulous attention to detail, these boots are thoughtfully constructed to provide a balance between support and flexibility.
The Finn features a true-to-size fit, ensuring that you can confidently select your regular shoe size. The lace-up closure allows for customizable adjustability, allowing you to find your desired fit and snugness. The boots offer ample room in the toe box, providing space for natural toe movement and preventing discomfort during extended wear.
The Finn boasts a medium width profile, accommodating a range of foot shapes. The premium full-grain leather upper conforms to the contours of your foot over time, creating a personalized fit that becomes even more comfortable with each wear. The leather lining further enhances the overall comfort, ensuring a soft and cozy feel against the skin.
With a well-crafted design that prioritizes both support and flexibility, the Finn offers a comfortable walking experience. The cushioned insole provides adequate underfoot support, while the stacked leather heel offers stability without compromising on comfort. The rubber outsole not only enhances traction but also absorbs shock, minimizing impact on your feet.
Whether you’re navigating city streets, exploring nature trails, or spending long hours on your feet, the Finn’s fit is designed to support you throughout the day. It seamlessly combines comfort, functionality, and style, making it an ideal choice for both casual and dressier occasions.
It’s important to note that individual foot shapes and preferences may vary, so it’s always recommended to try on the Finn boots and assess the fit for yourself. Remember to break them in gradually to allow the leather to mold to your feet, ensuring maximum comfort and a truly personalized fit.
Materials & Construction

The Helm Finn is a testament to exceptional craftsmanship and the use of high-quality materials. Each element of these boots has been thoughtfully selected and meticulously crafted to ensure durability and longevity.
The upper of the Finn is constructed from premium full-grain leather, chosen for its natural beauty and inherent strength. This type of leather is sourced from the top layer of the hide, making it highly durable and resistant to wear. With every wear, the leather develops a unique patina, enhancing its character and charm.
The construction of the Finn showcases a Goodyear welt [100wears edit: Nope!], a traditional and time-tested technique known for its robustness. This construction method involves stitching a strip of leather, called a welt, to both the upper and the insole, creating a strong bond and allowing for easy resoling. This means that the Finn can accompany you on countless adventures, as the soles can be replaced when needed, prolonging the lifespan of the boots.
Inside, the Finn features a leather lining that adds to the overall comfort and breathability of the boots. The leather lining also helps regulate moisture, ensuring a pleasant wearing experience even during extended use.
The outsole of the Finn is crafted from durable rubber, providing excellent traction and grip on various surfaces. This ensures stability and prevents slipping, making these boots suitable for both urban environments and outdoor explorations.
Ease of Care

Proper care and maintenance are essential to keep your Helm Finn boots looking their best and to ensure their longevity. By following these guidelines, you can keep your boots in excellent condition for many wears to come.
- Cleaning: Regularly remove dirt and debris from your boots using a soft brush or cloth. Gently brush away any loose dirt, paying attention to the seams and crevices. If necessary, dampen a cloth with lukewarm water and wipe the surface of the boots to remove stubborn stains. Avoid saturating the leather and allow it to air dry naturally.
- Conditioning: Apply a high-quality leather conditioner to your Finn boots every few months or as needed. Conditioning helps nourish the leather, keeping it soft and supple while preventing it from drying out and cracking. Use a clean cloth or sponge to apply a thin and even layer of conditioner. Allow the boots to absorb the conditioner for a few minutes, then gently buff off any excess with a clean cloth.
- Polishing: To maintain the lustrous appearance of your Finn boots, periodically apply a leather polish or cream. Choose a color that matches your boots and follow the product instructions for application. Apply the polish in small circular motions using a soft cloth, covering the entire surface of the boots. Allow the polish to dry, then buff it off gently with a clean cloth for a smooth and polished finish.
- Protection: Protect your Finn boots from moisture and stains by applying a leather protector or water repellent spray. Before applying, ensure that the boots are clean and dry. Follow the product instructions and evenly spray a thin layer of protector onto the leather. Allow the boots to dry completely before wearing them.
- Storage: When not in use, store your Finn boots in a cool, dry place away from direct sunlight. Use a shoe tree or stuff the boots with acid-free tissue paper to help maintain their shape. Avoid storing them in plastic bags or airtight containers, as this can promote moisture buildup and damage the leather.
Remember, caring for your Helm Finn boots is an ongoing process. Regular cleaning, conditioning, and protecting will help maintain their appearance and extend their lifespan. With proper care, your Finn boots will continue to age beautifully and accompany you on countless stylish adventures.
Pricing

The Helm Finn, with its exceptional craftsmanship and premium materials, is priced competitively within the high-quality boot market. The Helm Finn typically retails for around $385 to $425 USD. [100wears edit: Incorrect! The Finn is actually priced at $265]
When comparing the pricing of the Helm Finn to similar boots, it’s important to consider the level of craftsmanship, materials used, and brand reputation. Here are a few examples of comparable boots and their pricing:
- Red Wing Iron Ranger: The Red Wing Iron Ranger is a renowned boot known for its durability and rugged style. It is often priced between $320 and $350 USD, depending on the specific model and retailer.
- Wolverine 1000 Mile: The Wolverine 1000 Mile boot is another popular option featuring premium leather and meticulous construction. It is typically priced around $350 to $400 USD.
- Thursday Boot Company Vanguard: The Thursday Boot Company Vanguard is a well-regarded boot with a focus on affordability and quality. It is priced around $199 to $249 USD, offering a more budget-friendly option within the high-quality boot category.
- Alden Indy Boot: The Alden Indy Boot is a highly regarded boot known for its exceptional craftsmanship and timeless style. It is often priced between $550 and $700 USD, reflecting the premium materials and artisanal construction.
It’s important to note that pricing may vary depending on factors such as location, retailer, and any ongoing promotions. While the Helm Finn falls within a similar price range as some of its competitors, it offers a distinct combination of craftsmanship, design, and materials that make it a compelling choice for those seeking durability, style, and value.
Ultimately, when considering the pricing of the Helm Finn and similar boots, it’s important to evaluate the overall quality, construction, and brand reputation to make an informed decision that aligns with your preferences and budget.
Are the Helm Boots Finn Worth It?

The decision to purchase the Helm Finn ultimately depends on individual preferences and needs. However, considering its exceptional craftsmanship, premium materials, and versatile style, the Finn presents a compelling option for those seeking a durable and timeless pair of boots.
The Helm Finn’s meticulous construction, including the Goodyear welt and premium full-grain leather, ensures both durability and longevity. With proper care, these boots have the potential to withstand the test of time, making them a worthwhile investment.
Furthermore, the Finn’s versatile style allows for effortless integration into a variety of outfits and occasions. Whether you’re aiming for a rugged casual look or a polished business-casual ensemble, the Finn’s classic design and attention to detail make it a versatile companion.
It’s worth noting that the Helm Finn is priced competitively within the high-quality boot market. While it may require a higher initial investment compared to some alternatives, its craftsmanship, materials, and brand reputation contribute to its value proposition.
Ultimately, if you prioritize durability, timeless style, and meticulous craftsmanship, the Helm Finn is certainly worth considering. Its ability to blend ruggedness with sophistication, along with its potential for countless wears, makes it a reliable choice for those seeking a boot that can endure various adventures and develop a unique character with each wear.
The Adidas Stan Smith
Read the Actual Review of the Adidas Stan Smith Here
History

The Adidas Stan Smith is an iconic sneaker that has left an indelible mark on the world of footwear. Its origins can be traced back to the early 1960s when Adidas collaborated with French tennis player Robert Haillet to create a signature shoe. Initially named the “Adidas Robert Haillet,” the shoe was designed to meet the demands of professional tennis players.
In 1971, the sneaker underwent a transformation that would shape its future. Adidas approached American tennis player Stan Smith, a former world number one, to endorse and lend his name to the shoe. Renamed as the “Adidas Stan Smith,” the sneaker was launched with a clean and minimalistic design, capturing the spirit of the era.
The Stan Smith quickly gained popularity, becoming a favorite among both athletes and fashion enthusiasts. Its simple yet distinctive silhouette, featuring a smooth leather upper, perforated three stripes, and Stan Smith’s portrait on the tongue, created a timeless and versatile look.
Over the years, the Stan Smith has transcended its tennis origins to become a cultural icon. It has been embraced by various subcultures and style tribes, becoming a symbol of effortless cool and understated elegance. The sneaker’s influence extends beyond sports and fashion, inspiring collaborations with renowned designers, artists, and musicians, further solidifying its status as a global phenomenon.
In 2012, Adidas temporarily halted production of the Stan Smith, heightening its desirability and cementing its status as a classic. However, the brand reintroduced the sneaker in 2014, generating renewed enthusiasm and a new wave of popularity.
Today, the Adidas Stan Smith continues to be a beloved and timeless sneaker. Whether on the tennis court, city streets, or fashion runways, the Stan Smith remains an iconic symbol of style, heritage, and enduring appeal.
Looks
Upper

The Adidas Stan Smith Recon is a premium iteration of the iconic sneaker that elevates its classic design with exquisite materials and impeccable craftsmanship. With attention to detail and a commitment to quality, the Stan Smith Recon offers a refined and sophisticated take on a timeless silhouette.
The upper of the Stan Smith Recon is crafted from premium full-grain leather, delivering a luxurious and supple feel. The leather is carefully selected for its durability and ability to develop a unique patina over time, adding character and charm to the sneakers. The smooth leather showcases a clean and minimalist aesthetic, with perforated three stripes on the sides, maintaining the signature Stan Smith look.
The craftsmanship of the Stan Smith Recon is evident in every aspect. Intricate stitching along the upper ensures durability and reinforces the shoe’s structure. The attention to detail extends to the leather lining, providing a soft and comfortable interior for prolonged wear.
Mid- and Outsole
These sneakers feature a tonal rubber outsole that provides reliable traction and grip, ensuring stability on various surfaces. The classic Stan Smith branding is subtly embossed on the tongue and heel tab, adding a touch of branding without overpowering the overall design.
Summary
The Stan Smith Recon’s versatile design lends itself to a multitude of styling options. For a clean and timeless look, pair them with tailored trousers, a crisp white shirt, and a blazer, embodying a sophisticated and polished aesthetic. For a more casual and contemporary vibe, team them with slim-fit jeans and a relaxed t-shirt, exuding effortless cool. The simplicity of the Stan Smith Recon allows it to seamlessly blend into any outfit, making it a versatile choice for both dressed-up and casual ensembles.
These sneakers are not just a fashion statement but a statement of quality and craftsmanship. With proper care, the Stan Smith Recon will develop a unique character and become a trusted companion throughout your style journey. Whether you’re strolling city streets or attending a special occasion, the Adidas Stan Smith Recon is the perfect combination of refined design, superior materials, and timeless style.
Fit & Comfort

Fit
The Adidas Stan Smith Recon offers a comfortable fit that is true to size, allowing you to confidently select your regular shoe size. These sneakers provide a versatile and accommodating fit, catering to a wide range of foot shapes and sizes.
With a lace-up closure system, the Stan Smith Recon allows for customizable adjustability, ensuring a secure and personalized fit. You can easily fine-tune the tightness to your preference, providing a snug feel without compromising on comfort.
The Stan Smith Recon features a medium width profile, offering ample room in the toe box for natural toe movement and preventing any discomfort during extended wear. The design strikes a balance between support and flexibility, allowing for comfortable movement and all-day comfort.
Comfort
When it comes to comfort, the Stan Smith Recon delivers. The upper is constructed from premium full-grain leather, which not only offers a luxurious look but also molds to your feet over time, creating a customized and comfortable fit. The leather lining adds an extra layer of comfort and helps to regulate moisture, ensuring a pleasant wearing experience.
The cushioned insole of the Stan Smith Recon provides underfoot support, cushioning your steps and reducing impact. Whether you’re strolling city streets, running errands, or standing for long periods, the sneaker’s design prioritizes comfort, making it suitable for all-day wear.
It’s important to note that individual foot shapes and preferences may vary, so it’s always recommended to try on the Stan Smith Recon and assess the fit for yourself. If possible, try them on in-store or refer to the brand’s sizing guide for guidance. If you’re unsure between two sizes, it’s generally recommended to opt for the larger size for a more comfortable fit.
Overall, the Adidas Stan Smith Recon offers a comfortable fit and reliable comfort, making it a go-to option for those seeking both style and comfort in a classic sneaker.
Materials and Construction

The Adidas Stan Smith Recon is a premium iteration of the iconic sneaker, crafted with a meticulous selection of high-quality materials. From the upper to the details, the materials used in the Stan Smith Recon exemplify excellence and durability.
The upper of the Stan Smith Recon is constructed from luxurious full-grain leather. This premium leather is chosen for its natural beauty, softness, and longevity. Full-grain leather is sourced from the top layer of the hide, making it highly durable and resistant to wear. It also develops a rich patina over time, adding character and uniqueness to each pair.
The leather lining of the Stan Smith Recon adds to the overall comfort and breathability of the shoe. This lining helps to regulate moisture, keeping your feet dry and comfortable even during prolonged wear. The smooth leather interior creates a plush feel and contributes to the overall luxurious experience.
The classic Stan Smith branding is subtly embossed on the tongue and heel tab, using high-quality materials that ensure long-lasting visibility and sophistication. These details add a touch of elegance without overpowering the shoe’s clean and minimalist aesthetic.
The rubber outsole of the Stan Smith Recon provides reliable traction and durability. Designed to withstand various surfaces, the rubber outsole ensures stability and prevents slipping, allowing you to confidently navigate urban environments and beyond.
The materials used in the Adidas Stan Smith Recon reflect a commitment to quality and longevity. Each component, from the premium full-grain leather upper to the comfortable leather lining and durable rubber outsole, contributes to a shoe that is not only stylish but built to withstand the test of time.
Pricing
The Adidas Stan Smith Recon, with its premium materials and refined craftsmanship, is priced at a higher end within the range of Stan Smith sneakers. The Stan Smith Recon typically retails for around $150 to $180 USD.
When comparing the pricing of the Stan Smith Recon to similar sneakers and boots, it’s important to consider factors such as brand reputation, materials used, and overall quality. Here are a few examples of comparable options and their pricing:
- Common Projects Achilles Low: The Common Projects Achilles Low is a minimalist sneaker known for its sleek design and premium materials. It is often priced between $400 and $500 USD, reflecting its high-end positioning and luxury construction.
- Maison Margiela Replica Sneaker: The Maison Margiela Replica Sneaker is a fashion-forward choice featuring a vintage-inspired design and high-quality materials. It is typically priced around $500 to $600 USD, showcasing the brand’s avant-garde aesthetic and attention to detail.
- Veja Esplar: The Veja Esplar is a sustainable sneaker brand that emphasizes ethical production and eco-friendly materials. It is priced around $120 to $150 USD, offering a more accessible option while still maintaining a focus on quality and responsible manufacturing.
- Nike Air Force 1 Low: The Nike Air Force 1 Low is a classic sneaker with a timeless design and widespread popularity. It is often priced between $90 and $120 USD, catering to a broader range of budgets while still delivering on style and durability.
While the Stan Smith Recon sits at a higher price point compared to some sneakers, it offers a combination of premium materials, refined craftsmanship, and a recognized brand heritage. Its pricing reflects the attention to detail and elevated experience that the sneaker provides.
Ultimately, when considering the pricing of the Stan Smith Recon and similar sneakers, it’s important to evaluate the overall quality, brand reputation, and your personal preferences. Each option offers its unique features and price positioning, allowing you to find the right balance between style, craftsmanship, and budget.
Are the Adidas Stan Smith Recon Worth It?

Deciding whether to purchase the Adidas Stan Smith Recon ultimately depends on your personal preferences, style, and budget. However, considering its premium materials, refined craftsmanship, and timeless design, the Stan Smith Recon presents a compelling choice for those seeking a luxurious and versatile sneaker.
The Stan Smith Recon offers a sophisticated take on the classic Stan Smith silhouette, with its premium full-grain leather upper and attention to detail. The high-quality materials used in its construction ensure durability and a luxurious feel, while the meticulous craftsmanship guarantees long-lasting performance.
With its clean and minimalist design, the Stan Smith Recon effortlessly integrates into a wide range of outfits and occasions. From casual looks with jeans and a t-shirt to more dressed-up ensembles with tailored trousers and a blazer, these sneakers add a touch of refinement and style to any outfit.
While the Stan Smith Recon is priced at a higher end compared to other Stan Smith models, the premium materials and elevated craftsmanship justify the investment. If you value the combination of quality, style, and enduring appeal, the Stan Smith Recon offers a compelling proposition.
However, if your budget is more limited or you prefer a more accessible price point, there are alternative options available that still provide style and quality. It’s worth exploring the range of Stan Smith models and other similar sneakers to find the right balance between your preferences and budget.
Ultimately, the decision to purchase the Adidas Stan Smith Recon comes down to your individual style preferences, appreciation for premium materials, and willingness to invest in a timeless sneaker that offers a refined and sophisticated aesthetic.
Take Away – Will ChatGPT Replace Humans on 100wears.com?
First, what the written AI was able to do is truly impressive. While there were some factual errors, the vast majority of information provided here is correct. Even more impressive, each of these were generated by fairly simple prompts. For example, “Using the style of 100wears.com, please tell me the pricing of the Adidas Stan Smith Recon, then compare it to similar shoes including their pricing.”
All that being said, there are a few items that might raise some concerns for the prospective buyer out there.
- The AI really did not like being critical in its reviews. I like both the Finn and the Stan Smith, but the reality is that no shoe is perfect. In more than 4,000 words generated by ChatGPT, the only complaint it had on either pair is the price of the Stan Smith Recon. Even then, it was really a compliment (though, to be fair, I told it to emulate my style and that is a trope I fall into).
- When you ask ChatGPT how 100wears.com writes, it says this website focuses on craftsmanship. You can tell it really thinks that, since it uses the word more than two dozen times. It starts to feel like the AI is working backwards from craftsmanship, rather than from what the original prompt is asking for.
- The photos are really hit or miss. While the Adidas Stan Smith Photos are amazingly good, the Helm Boots range from kind of close to not at all close to things that will haunt my dreams. This is really an example of AI needing more information. The photos I uploaded were clearly not enough, and with Stan Smiths being so common the AI was able to go online and get more points of reference.
Should I be scared, I won’t be able to do this? Not in the short term. However, particularly on the Stan Smith, the AI was able to get surprisingly close. I can see why the brands are beginning to get worried.